With approx. 20 years of professional experience in digital strategy and design, you might think of me as a dinosaur. Thinking about my selfie i might best be a Pachycephalosaurus.
According to colleagues, friends and professional partners i am best known for my reliability, my thrive for perfectionism and my calm way of acting even in chaotic environments.
Within the last 20 years i concepted, created, implemented projects for and with ABB, Actellion, AT&T, Airbus, Allianz,
Altana, Audi AG, AMB Generali, Art|Basel, AT&T, Avectris, BASF, Bayer, BBC, Berge & Meer, BLB, BMW Group, BMW, Borealis, Happy Digits, CBS, Chempark/Currenta, Credit Suisse, DER Touristik, Deutsche Digitale Bibliothek, Deutsche Leasing, Deutsche Post DHL, Deutsche Telekom (T-Com, T-Mobile, T-Online, T-Systems), DSGV/Sparkasse, Électricité de France, Evonik, FC Bayern München, FH Leipzig, FIFA, Fraport, Flughafen München, Fortis, Fürstenberg, Gebr. Heinemann, Givaudan, Graubünden, Haribo, HLX, Host Europe, Hravatski Telekom, Huawei, Iberia, Implenia, Jio, John Deere, Koelnmesse, Lanxess, LBBW, LLB, LSG Sky Chefs, Lucerne Festival, Mahou, MAN, Maxit, Mini, Museumsinsel Berlin, MV Agusta, Olympus Medical Systems, OMV, Pay@Match, Philipps, Randstadt, Roche, Rolls-Royce, RUF Reisen, Salamander, Sandvik, SAP, Schindler, SHV Energy, SIKA, SNB, Spiriant, Thai Airways, Thyssen Krupp, Trojka, TUI, Vivento, VTB Bank, Walter AG, World Peace Festival, Yingli.
Christian Beckstein
Reinhardstr. 2a
D-91052 Erlangen
+49 (0)170 4211875
E-Mail: The administrator
E-Mail: Christian Beckstein
Diploma in Communication Design• Feburary 2001
Diploma: Multimedia Presentation for the AUDI AG „Audi, ganz persönlich“.
With the CD-Rom “Audi, ganz persönlich” we created an award winning piece of work (IF Communication Award 2004) together with the AUDI AG Ingolstadt. The CD-Rom enables the user to explore the whole employer world of Audi. Years before the first company comes up with employer branding campaigns, we created the first piece of digital employer branding. It features videos of the former AUDI COO, the quality-management, the (at this time) new AUDI TT and A4. The presentation was perfected by an individual designed kiosk-system pylon, mainly for hr-events and trade-fairs.
Abitur - Arts & Crafts • June 1996
My Art&Craft masterwork was the split in two sections:
A) the theory of designing the perfect sounding e-guitar
B) the proof-of-concept creating an explicit e-guitar based on my theories
Selfemployed • May 2017 - Present
think b¡nk. creating awesome digital brand experiences through user centric design.
Director Digital Branding• 2017 - 2011
As “Director Digital Branding” I led the European team “digital” at Interbrand. We planned, executed and operated digital Brand-Strategies and Experiences for our clients. Beneath the strategic leadership and alignment of the digital branding department in Europe I was also responsible for our new-business acquisition and the internal/external presentation of our department.
Senior Designer Interactive• 2011 - 2008
As Senior Designer Interactive I was responsible for the digital-projects provided by the client-teams. Already coordinating a smaller team of designer and consultants. I was working in Zurich, Amsterdam and Hamburg with the homebase in Cologne.
Professional Designer Interactive• 2008 - 2004
As Professional Designer Interactive I was responsible for my parts of the digital-projects provided by the team-lead. As part of the projects I created icons, screendesigns and client presentations – beneath all the rest of beautiful graphic design stuff. Together with Mr. Kröll I stated the quote: a pixel is a pixel is a pixel. At this time the standard screen-size was 1024*768 pixel (which was BIG) and everyone was fighting for a pixel of information on a homepage (or any other screen-media).
Junior Designer Interactive• 2004 - 2001
Mr. Zolnai and Mr. Schaffner imported me as beached for digital media to the new cologne office.
Co-Founder/Business Executive• 2001 - 1998
Together with Matthias Brinkmann and Wolfgang Eck I started 2be. (2B and one E).
User-centric design, based on real-world experiences and perfect crafted digital experiences, are the core driver of my business motivation.
I am offering my experience as consultant and designer for user experience design, user interface design, digital experience branding since 2017.
Before that, i had the chance to manage the Central & Eastern Europe branch of Digital Branding Departement. As Director Digital Branding and as part of the CEE Leadership Team i was reporting directly to the CEO.
Design focus
UX & Interface Design, Motion/Broadcast Design, Design Evaluation & UX-Testing, Brand-Governance (Engagement, Training, Guidelines)
Strategy focus
Digital based Brand Management & Tools, Content-Lifecycle Management, Service Design Thinking & Training
1991, 1995, 2007, 2010, 2012 Interbrand created and reworked the appearance of the Deutsche Telekom.
„Erleben, was verbindet.
Is the market leader in flavours and fragrances. Consumer touches the brand up to ten times a day, without recognizing it. Ubiquitous but invisible. The new appearance moves the consumer to the centre of the brand, following the business strategy. It makes the invisible visible, by focusing on the human. Inhaling - closing their eyes to get the best experience.
Branding, Web Development, Experience, UX, UI, Video Production, Content Creation, Motion-Design
For experiencing the employer brand ABB internal as well as external, the employer branding campaign was designed in an extensive bottom-up process and produced in collaboration with real employees shown as working-heroes.
„A better world,
begins with you“
The only future-proof business strategy for the further Expansion of the Munich-Airport, is the transformation from a traffic hub to a local integrated experience-platform with global context.
„Verbindung leben.“
Rebranding all of the global sub-brands of SHV-Energy and the following harmonization process of the umbrella-brand was such an enormous success only due to the bottom-up work with all involved local brands and their brand-manager.
„Advancing Energy Together“
Strong brands are driven by strong ideas. The main idea of the DER Touristik is that they create your individual, tailor made holiday - we pack your bags for the next travel.
„Die Urlaubsträume, fest im Griff.“
The employer branding campaign of Evonik focus on employees‘ wishes for the best working experience. Based on a global survey the most relevant topics found its way into the campaign: Work-Life Balance, Creativity, Sustainability and Innovation.
„Exploring opportunities. Growing together.“
Once you meet the engineers of this motorcycle manufacturer, you’ll understand why they talk about their products as about artwork. To mirror that attitude, we needed a precise brand made of pure craftsmanship.
„Passion. Precisely Crafted.“
If there is anything i can do for you, please do not hesitate and write me a short line.
I'll promise my answer will reach you within 24 hours.
